Cefinn by Samantha Carmeron

Named after the initials of Samantha Cameron’s  children, Cefinn is the new contemporary, ready-to-wear fashion brand .

A capsule collection of modern tailoring including tops, dresses and skirts, which co-ordinate with each other, I love the shot of colour against the black. My favourites are the dresses as they seem to cover every type of occasion from more formal to fun – this Cefinn Fine Wool Funnel Neck Sleeveless dress is perfect eighteen hour dress from desk to drinks and this fun Zip Funnel Neck Shift dress is perfect for weekends or down time when you’re not feeling jeans

Zip Funnel Neck Midi Dress £290.00 Selfridges (Shop Now)

A demure hemline suited for both professional and post-work endeavours; this ponte-jersey dress contains all the trappings of a quintessential Samantha Cameron look. Launching her debut line Cefinn for SS17, the tightly edited capsule collection is designed with the modern woman in mind. Considerate of the agenda this LBD rework is characterised with figure-flattering pleats and an exposed zip closure for easy slip-on appeal.

Funnel Neck Tailored Top £150.00 Selfridges (Shop Now)

Turtlenecks and fluted sleeves are popular for SS17, and both are delivered on this high-neck top. Designed as part of Samantha Cameron’s new label Cefinn, it takes its place in a collection of feminine pieces ‘for the busy, modern woman’. Crafted in a semi-sheer fabric, style it on its own or over a camisole, tucked in to a high-waisted skirt or tailored trousers.

Tailored Stretch Wool-Blend Maxi Cullottes £225.00 Selfridges (Shop Now)

As a BFC ambassador and long-time Creative Director, it’s no surprise that Samantha Cameron’s first solo venture, Cefinn, delivers pieces designed with professional style in mind. These wool-blend culottes take a relaxed approach to tailored trousers, buttoned at the high waist before falling wide at the leg. To multiply the relaxed look, pair with a loose top in chiffon or silk.

Fine Wool Funnel Neck Sleeveless Dress £250.00 Selfridges (Shop Now)

Offering a confident stride in the designer contemporary bracket, Samantha Cameron’s newly established label, Cefinn, strives to celebrate the woman who cherishes the dichotomy between form and function. Comprised from wool, this dress brings a powerful sense of occasion to daytime attire with a sleeveless silhouette nipped at the waist and a graphic Prince of Wales check trimmed with a subtle band of colour at the neck.

Boxy Zip Jacket £290.00 Selfridges (Shop Now)

A subtle nod to combatant clothing, this twill jacket from Cefinn revives the bomber silhouette with the construction of a refined, tailored blazer. Brainchild of Samantha Cameron, the capsule collection praises the virtues of a contemporary working wardrobe, so it comes to no surprise that this lightweight layer – with its utilitarian zipper and chunky panelling – is part of a ‘coord’ with the matching slit skirt.

Pleated A-line Skirt £180.00 Selfridges (Shop Now)

Designed in London with a plethora of professional friends in mind, Samantha Cameron’s new label Cefinn provides an ‘urban uniform’ for women. A grown-up take on a classroom kilt, this pleated skirt sits high on the waist – calling out for a tucked-in top. Swiped with two silver-toned zips on either side, it’s a contemporary swap for your go-to A-line style.

Sleeveless Dress with Pleated Skirt £280.00 Selfridges (Shop Now)

A figurehead of the fashion industry since her inception as an ambassador for the British Fashion Council, Samantha Cameron’s business acumen and talent for spotting the now and the next has duly informed the signature tropes of her first label, Cefinn. Defined by the ease of a fit-and-flare silhouette, this crepe dress encapsulates the collection’s emphasis on pared-back elegance through the simple span of pleats cascading from waist to hem.

Sleeveless Top with Sash £190.00 Selfridges (Shop Now)

With a fine-art degree and an established career in creative direction, Samantha Cameron has been clever with colour in her debut Cefinn collection. This top arrives in a close-knit ponte-jersey, with contrasting trim that makes it pop. Designed with professional women in mind, the office tie is reworked as a belt, to cinch in waists for a feminine silhouette.

Fish Tail Maxi Skirt £170.00 Selfridges (Shop Now)

Having bolstered an established career as a Creative Director by undertaking a dressmaking course, Samantha Cameron was poised to launch ready-to-wear label Cefinn with professional women in mind. This crepe skirt falls demurely to the calf, with a bias-cut panel providing frilled movement. Complete the formal, feminine silhouette with the co-ordinating blouse.

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