Sailor Jerry Rum


Sailor Jerry spiced rum was developed after loads of historical research into maritime rums. The all-natural spices and flavours chosen to  give the rum a rich, smooth taste characterized by top notes of vanilla and cinnamon, more than anything else, it's the spicing that's responsible for the distinctive character, smoothness and versatility of Sailor Jerry rum.

If you think of old time sailors you also think of those wonderful tattoos and each bottle pays homage to tattoos especially those of former Navy man named Norman Collins, aka Sailor Jerry.


So enjoy a smooth tot of rum with its distinctive bottle sleeve from 31Dover

Sailor Jerry Spiced Rum £19.25 31Dover (Shop Now)



Sailor Jerry is an easy-drinking spiced rum.

"Good gifts for bad people" - we love this Sailor Jerry slogan! And the rum itself is as desirable as the naughty tattoo-themed branding; it tastes of warm spices like cinnamon and nutmeg, and rich vanilla. The subdued sweetness and a hint of burnt toffee will stay long in your mouth, while smoothness is the key to Sailor Jerry's versatility.

Enjoy it however you like it - straight, mixed (we like it with lemonade, which really brings out the rum's caramel flavours), or in a cocktail.

Sailor Jerry - Gypsy Design £20.95 31Dover (Shop Now)



Iconic rum brand Sailor Jerry introduce a strictly limited new range of Bottle Wraps. These bad-ass designs will bring a flash of retro cool to drink cabinets across the country.

Printed on stylish, matte black bottles the wraps feature the greatest flash designs by the undisputed father of old school tattoos, Norman ‘Sailor Jerry’ Collins. The mystical Gypsy design is said to represent good fortune. Try with cola, or ginger beer and a squeeze of fresh lime.

Strictly limited edition packaging, these new wraps showcase some of the highest quality flash art that has spanned generations.


Sailor Jerry - Eagle Design £20.95 31Dover (Shop Now)



Iconic rum brand Sailor Jerry introduce a strictly limited new range of Bottle Wraps. These bad-ass designs will bring a flash of retro cool to drink cabinets across the country.

Printed on stylish, matte black bottles the wraps feature the greatest flash designs by the undisputed father of old school tattoos, Norman ‘Sailor Jerry’ Collins. The Eagle design represents honour, prowess and intelligence. Try with cola or ginger beer with a squeeze of fresh lime, or mix with Red Bull for a 'Popeye'.

Strictly limited edition packaging, these new wraps showcase some of the highest quality flash art that has spanned generations.

Sailor Jerry - Lady Design £20.95 31Dover (Shop Now)



Iconic rum brand Sailor Jerry introduce a strictly limited new range of Bottle Wraps. These bad-ass designs will bring a flash of retro cool to drink cabinets across the country.

Printed on stylish, matte black bottles the wraps feature the greatest flash designs by the undisputed father of old school tattoos, Norman ‘Sailor Jerry’ Collins. This pin-up girl design is arguably Sailor Jerry’s most iconic and represents the “ideal and extremes of femininity”.

Strictly limited edition packaging, these new wraps showcase some of the highest quality flash art that has spanned generations.

The Sailor Jerry Rum Ahoy Cocktail Bundle £49.95 31Dover (Shop Now)



Celebrate one of the best cocktail spiced rums out there (that's Sailor Jerry) together with a very giftable Mason Shaker cocktail jar and we'll also throw in four free bottles of Ginger Beer by Fever Tree. Perfect for mixing up some summery Dark and Stormys.



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